TKO Press & Advertising 2023

October 13, 2022

| Posted in Uncategorized

Our marketing mix for The Kingwood Oktoberfest is a combination of targeted paid online and print advertisements as well as local and regional media coverage. We also invest in newsletter placement and social media promotion. We also focus heavily on grassroots promotions such as yard, street, and neighborhood signage placement, flyer and poster distribution in and around the community, and day-of-event sponsor announcements. The coverage expands each year as we continue to grow our brand and presence in the community. This year, we have more than we can easily recap in a binder, so we have uploaded the data and tearsheets to an online venue within The Kingwood Oktoberfest’s website. We are thankful for our sponsors both past and present and look forward to working together again next year.

2023 TKO Media & Advertising

SEPTEMBER COVERAGE

The TKO Sponsor Banner was featured on the Holy Comforter website, the Kingwood Oktoberfest Website, printed in a hanging banner format for the event, and made into posters featured at Holy Comforter for a month leading up to the event and around the campus during the event.

Advertisement in The Houston Chronicle Fall Getaways & Events

The Kingwood Oktoberfest was featured in the Houston Chronicle’s Fall Getaways and Events pullout and the Fall Events Calendar.

OCTOBER COVERAGE

What do The Kingwood Oktoberfest and the Foo Fighters have in common?

Our Sunday (October 15th) Houston Chronicle Zest TKO Zest ad was placed with the big concert review article about the Foo Fighters Houston show. The Foo Fighters are a 15-time Grammy Award-winning band and are well-known as one of the greater rock bands to arise out of grunge’s ashes. The Kingwood Oktoberfest was voted one of the top ten events in Kingwood in its inaugural year.
What a blessing to Holy Comforter and our Sponsors to be placed among the big boys of entertainment 🙂

Community Impact featured the TKO ad as a rotating banner on their website.

The TKO ad was featured in two Community Impact eNewsletters leading up to the event.

Kingwood.com featured TKO in its events section.

Kosmin Media sponsored TKO again this year and provided rotating advertising coverage on all of their Lake Houston sites including Kingwood.com, and Atascocita.com,

Sponsorship Advertisement in the Kingwood Observer – Wednesday, October 18th, 2023

Event information and photos along with 2023 Sponsor logos were featured in this large space ad in the Observer. The Observer is circulated in Kingwood as well as the entire Lake Houston Area.